CREORTS as a brand aims to bring positive and meaningful changes in society by advocating an active lifestyle. The brand explores four main aspects: Sports, Recreation, Tourism and Integrated Farming. Set in the scenic backwaters of Chettuva, Thrissur, CREORTS promotes physical development (through sports), psychosocial development (through recreational activities with family and friends), economic development (through tourism) and eco-friendly development (through integrated farming). With its modern sporting & recreational infrastructures and passion for sports, CREORTS will promote a healthy sporting culture in India. The brand envisions to create a healthy active society and bring sustainable development to rural communities in India by promoting sports and responsible tourism. CREORTS, as a brand, positions itself to promote sustainable growth and overall development: indeed the ultimate destination.
Deliverables : Brand Naming, Brand Strategy, Brand Identity, Tagline, Brand Positioning, Marketing Materials, Brand Management.