Ice creams brings together happiness, family, friends, love, hope and a lot more with it. It is this one common aspect that we all share and cherish and keeps us going. Iceberg compliments the mankind for this commonality. Iceberg Ice Creams has been a favorite in Hyderabad, Nellore and Bangalore since its inception in 2012. With the good quality of ice creams the brand offered to its customers, they still needed a makeover as they were eyeing new markets across the country.
The challenge was to rebrand without turning off their longtime consumers. The new brand identity was designed in such a way that it dint stand much apart from its previous one. Strong brand strategy and plans were formed to make bold statements to get the attention it deserved. Clear, cool and simple designs were created for its communication across all the platforms.
Deliverables: Brand Identity, Tagline, Print Communication, Packaging Design, Print and Marketing Collateral, Website