Ayurvalley is a reputed Ayurvedic brand with clinics, hospital and a unique Ayurveda Village. Ayurvalley needed a brand standardisation touch for Ayurveda to stand out from all the existing Ayurveda treatment centres. We had to look forward to future while working on the strategy and creatives. We tuned-up the existing logo and made the brand essence 'Making Life Worth Living' covering all aspects of the brand - Ayurveda, Yoga health and wellness. We tried to extend the concept through a careful design process. The result was a futuristic Ayurveda brand with a strong base.
Deliverables: Identity tune-up, Brand Strategy & Positioning, Tagline, Marketing Collaterals, Website UI Design & Development.