Ayurvalley is a reputed Ayurvedic brand with clinics, hospital and a unique ayurveda village. They needed a standard touch for Ayurveda to stand out from all the existing Ayurveda treatment centres. It was a challenging project for us. Because, even though it was based in the local village then, we had to look forward to future expansion while working on the strategy and creatives. We tuned-up the existing logo to make the brand essence 'Making Life Worth Living' come alive while covering all aspects of the brand - Ayurveda, Yoga health and wellness. We tried to extend the concept through a careful design process. The result was a futuristic Ayurveda brand with a strong base.
Deliverables: Identity tune-up, Brand Strategy & Positioning, Tagline, Marketing Collaterals, Website UI Design & Development.