Rock Renee is an e-commerce clothing brand introducing trend-setting clothing for women, especially in Spain. The brand promises to be a provider of transformational clothing that eases women’s transition from one environment to another. A Rock Renee attire delivers fashion that has high value for money and pride. Affordable, edgy and transformational: Rock Renee transforms your style. We introduced the trend-defining brand into the European market as an icon for young, inspiring women. The cruelty-free clothing flaunts brand values such as fluidity in clothing that is meaningful and empowering and pushes boundaries. We designed a logo that complements this brand identity. The logo is bold, edgy, clean and gives a balanced look of masculinity and femininity. After careful research insights, we positioned the brand to empower women through fashion. The result was a brand tailored to magnify bold and confident women. Deliverables : Brand Strategy, Brand Identity, Tagline, Packaging, Stationery & Merchandise Design.

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