Happiitude (previously Thinktap) is Asia’s first Happiness and well being company providing scientific tools to people to be happier by utilizing scientific approaches from positive psychology, emotion science, clinical psychology and neuroscience, developed in collaboration with Berkeley’s Method of Well Being, California. Happiitude provides board-game based training workshops focusing on EQ and encouraging conscious happiness among humans by using ‘Science of Happiness’. Challenge: Thinktap lacked brand positioning and proper brand communication to the audience even though it had a strong and unique curriculum and process behind. So we re-engineered the brand by renaming it to a meaningful brand that communicated the brand essence, developed brand strategy & positioning, designed identity and design language and communications for addressing the wider audience spread across all age group, around the globe. Whyletz developed an energetic and appealing brand that spread happiness, saying to all ‘Happiness is your choice’. This gives an encouragement to a person to be happy and be curious about what they do. In this world, everyone’s life journey is about being Happy. Deliverables : Brand name, Identity, Brand Strategy & positioning, Print designs, Marketing collaterals, Website UI design.

Happiitude


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