Year in Review 2016 | A snapshot of an year at Whyletz

 January 2, 2017

2016 has been a wonderful year at Whyletz. It clearly shows the miles we’ve passed in this 365 days; when we look back. Looking back to 1st January from now, we are proud about his amazing journey. Here is a snapshot of 2016 at Whyletz. Every brand is a shining star. And in the wide sky… Read more »

Interesting Rio 2016 Olympics campaigns by brands

 August 18, 2016

Olympics – the global celebration for sports is a global celebration of brands too. Brands are eagerly waiting for this moment that is going to be highlighted around the world. And they are well prepared for this commercial battle with their competitors, for this rare moment. Brands invest huge money and effort to be remarkable… Read more »

MasterCard’s Makeover : Rebranded version of ‘Priceless Possibilities’

 July 15, 2016

MasterCard‘s (known as Interbank in 1966 and MasterCharge till 1979) logo and name has changed since 1968, and at the core, the two overlapping circles in shades of red and yellow have remained the same. MasterCard is undoubtedly one of the unique brand and most recognizable brand mark appearing on millions of cash machines and… Read more »

Connecting Minds, Creating the Future : Story behind Dubai Expo 2020 logo

 March 30, 2016

The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely the Expo 2020. This time happening in Dubai, and hence will become the most popular World Fair since its inception, the new logo was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of… Read more »

The story behind Uber’s bits and atoms

 February 3, 2016

When asked about the (old) Uber logo yesterday, the CEO and co-founder Travis Kalanick commented : “Have you ever looked at someone’s hairstyle and thought ‘Oh my, you peaked in the 1990s?’” The company had got a new brand identity and has updated the App icons. The new logo as described by the CEO Mr…. Read more »

4 failures in the history of rebranding!

 January 29, 2016

Rebranding is when you need a whole new branded look to your already established brand. But there are a lot of companies that messed up their brands-either with their logos or their concepts. Here are 4 of the lot: From Science Fiction to Syfy. Maybe the SciFi Channel should have checked out UrbanDictionary before it released its… Read more »

Make rebranding work for you

 November 26, 2015

“A brand is worthless if it doesn’t connect with the right audience in a relevant way.” In a fast-paced world, where consumer choices, demands and favourites change overnight, businesses often comes off bad. It’s unrealistic for an organisation to believe that the perfect mix of products, systems, infrastructure and workforce is at the top of… Read more »

Benefits of the NEXT BIG THING

 November 3, 2015

Social Media – temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Here’s a look at just some of the ways social media marketing can improve your business: Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important… Read more »

Netflix’s new brand unveiled

 October 30, 2015

(Est. 1997) “Netflix is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series.” Netflix needed a brand through-line: a conceptual and visual thread to connect everything. Our challenge was to create something… Read more »

Medium’s got a new look!

 October 9, 2015

Ever since Medium first launched in beta three years ago, it has sported a logo that is simple, elegant, and strong, big, bold, black-and-white slab-serif M, from the font Stag. It served them well through their first few years, but as Medium has grown and evolved, the logo has begun to feel flat, impenetrable, blunt,… Read more »

The brand new Asana


Asana has got a new look, and that’s what they had been working on for the past several months. Teams across the globe in every industry—from fast-growing tech companies like Pinterest and Uber, to organizations like the United Way and NASA, to global brands like Disney and Verizon—use Asana to achieve more than they could… Read more »

Is your brand a hero, lover or a rebel?

 September 29, 2015

Coke inspires. Patagonia awakens the explorer and begs us to experience the natural world. Victoria’s Secret evokes the seductive lover when we buy sexy lingerie. Nike fuels greatness, and charity: water makes us want to donate our birthday money to help change lives. To the casual consumer, the power that some brands hold seems like… Read more »

IAA Silver Jubilee Summit – Takeaways!

 September 8, 2015

The International Advertising Association (IAA) India chapter marked its 25 years of existence and our own Kochi hosted its 3-day summit – the biggest marketing and communications summit in the country.   Here’s a doggy bag of takeaways from IAA India’s Silver Jubilee Summit held at le Meridien Hotel, Kochi. 1. “Branding is not about… Read more »

Google got a new look!

 September 1, 2015

Read directly from Google official blog:   Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:   So why are we doing this now? Once upon a time, Google was one destination that… Read more »

Choose the right branding agency

 August 19, 2015

You’re ready to develop a new brand or you decide to evolve your existing brand. & you’ll quickly realize that you’re filled with options – from freelancers to branding agencies, options to finalize the right branding partner.   Finding the best & the right branding partner is like finding a diamond in the rough. Shortlist… Read more » is for Alphabet; G is for Google

 August 11, 2015

  “How many engineers does Microsoft have?” Page asked. Page was told Microsoft had about 25,000 engineers. “We should have a million,” Page said. They never think small! That kind of restless ambition was on display as Larry Page and co-founder Sergey Brin announced a massive reorganization of Google. When the process is complete, Google will… Read more »

Take the bird with you!

 July 20, 2015

TWITTER. The word has been in use since last several years and you’re still wondering what happens there? You already signed up once, went through the whole website couple of times and wondered “what on Earth is this place”, or as Twitter itself says, “WHAT’S HAPPENING?”, and right away quit ‘cz you got bored? Chill,… Read more »

A grand MARK by Whyletz

 July 8, 2015

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser   Seeing a mere social media post or a small piece of ad in local newspapers can sometimes make a huge difference! When one of our team members came across this… Read more »

The awesome work behind Microsoft Windows 10 Hero wallpaper

 June 28, 2015

Like every other version of Windows, Microsoft has created a special desktop wallpaper for Windows 10. While Microsoft opted for daisies in Windows 8 and an aurora in Windows Vista, the default Windows 10 wallpaper uses a Windows logo just like Windows 7 did. It’s not just any old logo, either.   Microsoft travelled to a San… Read more »

Create, Market and Manage Your Digital Branding

 June 4, 2015

Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could… Read more »